How to Write a Winning Job Application Cover Letter
Learn how to write a compelling job application cover letter that will make your application stand out and increase your chances of landing an interview.
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When applying for a job, your cover letter is your first opportunity to make a strong impression on the hiring manager. A well-crafted cover letter can set you apart from other candidates and increase your chances of securing an interview. It allows you to highlight your most relevant qualifications, showcase your personality, and demonstrate your enthusiasm for the position.
In today's competitive job market, a generic cover letter simply won't cut it. Employers are looking for candidates who take the time to tailor their application to the specific job and company. By crafting a compelling, targeted cover letter, you can demonstrate your fit for the role and make a persuasive case for why you should be their top choice. Let's explore the key elements of a winning job application cover letter.
Key Statistics
Tailored Cover Letters
Of employers prefer tailored cover letters
Application Boost
Cover letters can increase callbacks by 40%
Reading Rate
Of hiring managers read cover letters
Key Components of an Effective Cover Letter
A well-structured cover letter should include several essential elements to make a strong impression on potential employers. Here are the key components you should include:
1. Tailored Introduction
Start your cover letter with a strong opening paragraph that grabs the reader's attention. Mention the specific position you're applying for and express your enthusiasm. Highlight 1-2 of your top qualifications that make you an excellent fit for the role.
Example: I am excited to apply for the Marketing Manager position at ABC Company. With 5+ years of experience leading successful digital marketing campaigns and driving brand growth, I am confident I would be a valuable asset to your team.
Example:
I am excited to apply for the Marketing Manager position at ABC Company. With 5+ years of experience leading successful digital marketing campaigns and driving brand growth, I am confident I would be a valuable asset to your team.
2. Relevant Achievements
In the body of your cover letter, provide specific examples of your relevant achievements and how they relate to the position. Use metrics to quantify your impact and demonstrate the value you can bring to the company.
Example: In my current role as Social Media Manager at XYZ Inc., I developed and executed a social media strategy that increased followers by 200% and drove a 50% increase in website traffic from social channels.
Example:
In my current role as Social Media Manager at XYZ Inc., I developed and executed a social media strategy that increased followers by 200% and drove a 50% increase in website traffic from social channels.
3. Company Fit
Show that you have researched the company and understand its mission, values, and culture. Explain why you are genuinely interested in working for them and how your goals align with theirs.
Example: ABC Company's commitment to sustainability and innovation resonates strongly with my own values. I admire your recent launch of eco-friendly products and would be thrilled to contribute to furthering this important mission.
Example:
ABC Company's commitment to sustainability and innovation resonates strongly with my own values. I admire your recent launch of eco-friendly products and would be thrilled to contribute to furthering this important mission.
4. Engaging Writing Style
Write in a clear, professional tone that reflects your personality. Use active language and avoid cliches or generic phrases. Keep paragraphs concise and focused.
Example: I thrive in collaborative, fast-paced environments where I can apply my creativity and problem-solving skills to drive results. My proactive nature and ability to think outside the box have been key to my success in tackling complex marketing challenges.
Example:
I thrive in collaborative, fast-paced environments where I can apply my creativity and problem-solving skills to drive results. My proactive nature and ability to think outside the box have been key to my success in tackling complex marketing challenges.
5. Strong Closing
End your cover letter with a confident and forward-looking closing statement. Reiterate your interest, thank the reader for their consideration, and express your eagerness to discuss your qualifications further in an interview.
Example: I would welcome the opportunity to discuss how my skills and experience can contribute to ABC Company's continued success. Thank you for your consideration, and I look forward to the possibility of speaking with you further.
Example:
I would welcome the opportunity to discuss how my skills and experience can contribute to ABC Company's continued success. Thank you for your consideration, and I look forward to the possibility of speaking with you further.
Tips for Writing a Great Cover Letter
1. Research the Company
Before writing your cover letter, thoroughly research the company to understand its mission, values, culture, and recent news. Incorporate this knowledge into your letter to demonstrate your genuine interest and fit.
2. Highlight Relevant Achievements
Instead of simply listing responsibilities from your resume, use your cover letter to dive deeper into your most relevant and impressive achievements. Provide specific examples and quantify your impact using metrics.
3. Tailor to the Job Description
Carefully review the job description and tailor your cover letter to address the key qualifications and requirements listed. Use similar language and highlight how your skills and experience align with what the employer is seeking.
4. Proofread and Edit
Before submitting your cover letter, proofread it carefully for any spelling, grammar, or formatting errors. Ask a friend or family member to review it as well for an extra set of eyes. Ensure your letter is clear, concise, and error-free.
Language Tips for Cover Letters
Power Words to Strengthen Your Cover Letter
Including these powerful words and phrases can make your cover letter more impactful and memorable:
Achievement Words
- Achieved - Shows results and completion
- Delivered - Demonstrates fulfillment of goals
- Increased - Shows growth and improvement
- Transformed - Indicates significant change
Leadership Words
- Spearheaded - Shows initiative and leadership
- Orchestrated - Coordinated complex activities
- Pioneered - First to implement or create
- Mentored - Guided others to success
Skill Words
- Analyzed - Shows analytical abilities
- Streamlined - Improved efficiency
- Collaborated - Worked well with others
- Innovated - Created new solutions
Phrases to Avoid
These common phrases can weaken your cover letter. Use the alternatives instead:
| Avoid | Use Instead | Why |
|---|---|---|
| "To Whom It May Concern" | Research the name of the hiring manager | Shows lack of research and effort |
| "I think I would be a good fit" | "My experience in X has prepared me to excel in Y" | Sounds uncertain; be confident instead |
| "This job would help me" | "I would bring value to your team by..." | Focus on what you can offer, not what you'll gain |
| "I'm a hard worker" | Specific example of your work ethic | Generic claim without evidence |
Additional Tips
Do's
- Address your letter to a specific person whenever possible
- Use a professional and enthusiastic tone throughout
- Keep your letter concise and focused, ideally one page or less
- Use specific examples and metrics to illustrate your achievements
- Proofread carefully for spelling, grammar, and formatting errors
Don'ts
- Use generic salutations like "To Whom It May Concern"
- Simply repeat the information from your resume verbatim
- Make unsubstantiated claims or exaggerate your qualifications
- Include irrelevant personal information or hobbies
- Send the same generic letter for every application
Cover Letter Template
Professional Job Application Cover Letter Template
Header
Date
Recipient
Salutation
Opening
Body Paragraph 1
Body Paragraph 2
Closing
Signature
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